What’s in store for the mag in the next year? There’s also a digital version as well, and a hoard of subscribers who we love to pieces. Since then, the pages have turned white, the text has turned black (white on black is pretty hard to read), the format has become bigger, interviews with poets and illustrators have come and gone, short fiction has been added, the angst against the poetry establishment has disappeared, it’s been rebranded, relaunched, and is now sold in 20 more countries than when we started. It started as an A5 poetry and illustration magazine, white text on black pages, with a pretty strong mission statement to tear poetry away from the grip of the fusty poetry establishment. The mag was begotten in 2008, how do you think it has changed since you first had the idea? I naively felt that I could create a magazine that would engage with younger readers and dispel the myth that poetry was a bunch of outdated bollocks that had no footing in the modern day. Most of them made poetry seem really difficult to engage with.

I loved reading poetry but couldn’t find a single magazine on the shelves of Borders that was stimulating that passion. The magazine was born out of a slight frustration at the way in which poetry magazines were presenting themselves and ultimately, presenting poetry. How did you get the idea to start up Popshot? My name is Jacob Denno, 26, Editor of Popshot Magazine since the tender age of 21, with a background as a meandering bum before that. Can you tell me a little about yourself and your background?

Popshot journal